![]() ![]() ![]() Bieber plugged “Call Me Maybe” on Twitter in December 2011, calling it “possibly the catchiest song” he had ever heard, but he wasn’t done yet. “Justin was in the car and heard this song called ‘Call Me Maybe,’ and he kind of fell in love with it,” says Alfredo Flores, Bieber’s friend and videographer. But it wasn’t until two assists from Justin Bieber, Jepsen’s eventual labelmate, that the song really took off. Jepsen’s “Call Me Maybe” came out in Canada in September 2011 as the first single for her Curiosity EP. The song choices over the years varied from video to video, but in 2012, one song arose to unite them all: Carly Rae Jepsen’s “Call Me Maybe.” The Office even got in on the action in 2010, when the first episode of Season 10 began with the cast performing a lip dub of The Human Beinz’ “Nobody But Me.” The “Flagpole Sitta” video inspired a number of communities across the internet to try their hands at their own lip dubs, from students and celebrities to internet conference attendees and the entire population of Grand Rapids. “So viewing those always felt super amateur, and with this it was like, ‘Oh with just a little bit of work, you can elevate this little homemade self video into a larger-than-life music video.’” “There had been video of people lip-syncing online, but they never edited the music in,” Lodwick says. He then dubbed in the original track to the footage for a cleaner sound than your typical lip-sync. “I was just walking and listening to the song, and I wanted to share with people how I felt in that moment,” he says. The clip, which is no longer available online, showed him mouthing along to a song called “Endless Dream” by the band Apes and Androids. Lodwick first used the term “lip dub” in the description of a video he uploaded to Vimeo in 2006. ![]()
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